A callsign is the designated radio identifier for an aircraft or ground station during radio communication. It ensures that messages are properly addressed and understood by the intended recipient, especially when multiple aircraft are operating on the same frequency.
Once contact is established, controllers typically omit their own callsign and refer only to the aircraft.
Pilot: “Wien Tower, OE-CVC, at holding point runway 29, ready for departure.”
ATC “OE-CVC, Wien Tower, hold short runway 29.”
ATC: “OE-CVC, contact Wien Radar on 124.4.”